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Product Manager


Posted: 10/21/2019
Job Reference #: 705
Keywords: operations

Job Description

KQED - San Francisco

Job Code:

# of openings:

Position Summary: 

The KQED product group spearheads the development of digital experiences. We are passionate about creating content-centric experiences that inform, educate, and inspire our audiences.

Our next Product Manager brings expertise creating successful end-to-end experiences by considering all facets of a product or service; from content strategy to format (with an emphasis on journalistic audio and video), platform (especially mobile), and audience engagement across the spectrum, including casual consumers to members.

The Product Manager is responsible for product planning, execution, and evaluation throughout the product life cycle, including: gathering and prioritizing product and user requirements and defining the product vision. The Product Manager is an empathetic communicator and working closely with editorial, engineering, marketing, and revenue (corporate support, foundations, membership) partners to ensure key performance indicators (KPIs) are met. The Product Manager’s job also includes ensuring that the product fits into the entire product portfolio and supports the company’s overall strategy and goals.

Essential Functions:

The Product Manager is expected to:
 Define the product strategy, roadmap and lifecycle
 Deliver Product Requirements Document with prioritized features and corresponding justification
 Run beta and pilot programs with early-stage products and samples
 Act as a product evangelist within the company
 Create proposals or business cases to obtain approval for new products or enhancements
 Conduct or participate in market or audience research to drive the creation and positioning of products
 Have expertise in some -- and proficiency in all -- of the following areas:
 Audience engagement, retention, and customer relationship management
 Storytelling and journalistic content
 Audio and video content, streaming and on-demand, and audience habits.
 Mobile platform and apps

Knowledge/Experience Required:

 3+ years relevant online work experience leading digital media product development in a Product Management or similar role.
 Demonstrated success defining and launching excellent products.
 Examples and at least one sample of an effective document delivered in the past.
 Experience leveraging digital analytics (i.e., Google Analytics, CrazyEgg, Optimizely) for tracking product goals.
 Excellent written and oral communication skills. Proven ability to present/demo complex ideas and products to a large group, author compelling, public-facing product materials, and work directly with clients and executives.
 Proven ability to influence cross-functional teams without formal authority.
 Understanding of the creative process in a collaborative environment; ability to incorporate both internal stakeholder and user feedback; team player in a fast-paced work environment, always showing respect for the diverse constituencies KQED serves.
 Strong organizational skills and ability to work under tight deadlines; ability to multitask and self-manage the deadlines of competing projects.
 Excellent written and verbal communication skills
 High degree of comfort with various project management tools such as Jira, Basecamp, Asana or similar as well as Illustrator, Omnigraffle, Balsamic or other wireframing tools.

Knowledge/Experience Desired

 Background in news media or journalism preferred.
 Experience with agile software development and lean startup methodology a plus.
 Knowledge of fundamental web technologies such as PHP, JavaScript, MySQL.
 Ability to draft early wireframes to mockup ideas and test.
 Familiarity with radio and/or television station digital operations a plus.
 Bachelor’s degree (MBA preferred).

Let us tell you more about our benefits:

Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family friendly workplace offering 20 days of paid time off, 11 paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) with employer match. KQED encourages diversity, openness and offers training to support personal and professional development. In addition we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.

The mission that drives us:

KQED is for everyone who wants to be more.
Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.

KQED serves the people of Northern California with a community-supported alternative to commercial media.
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.