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Student Brand Manager - Academy of Art University

at Redbull

Posted: 10/2/2018
Job Reference #: 037820

Job Description

Identify key groups we must win on campus
Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the SBM KPIs, engaging new users and diverse groups on campus via the following tactics:
Driving trial on a daily basis via one on one seeding and coordination of Wings Team
Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media
Integrate our product and brand with Big Moments, unique to campus experiences and select third party events
Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM
Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus
Build relations with and secure coverage of RB properties via the campus media
Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role
Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities
Become a credible product and brand expert: know the product ingredients and brand values
Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan
Develop and maintain a working knowledge of Red Bull properties and athletes
Maintain knowledge of global, national and regional events and initiatives
Build brand awareness via social network sharing of relevant Red Bull content
Assist local sales team to ensure perfect distribution and visibility on and around campus
Visit local accounts to check stock and point of sale displays
Identify distribution opportunities on and around campus
Routinely work with distributors to open new accounts and support sales drives
Occasionally participate in meetings with local sales team to align marketing and sales strategies
Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)
Submit activity through pictures and reports via RBU
Report school beverage contracts and top sales opportunities on and around campus
Aid in recruitment and training of potential SBMs
Be able to identify future Wings Team members and exchange contact information for CCS
Identify future sampling opportunities and share relevant information with CCS and Wings Team Captains


Proven track record of accomplishments prior to joining Red Bull
Charismatic and outgoing personality
Connected with a variety of key influential groups on campus
Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus
Social chameleon - have the ability to work with a variety of groups and organizations
Passionate about the Red Bull brand
Possess an entrepreneurial spirit
Must be in good standing with the school
Creative mind, with prior successes in driving the creative process
Functional knowledge of social networking
Lives and represents the Red Bull brand